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Symantec eyeing the SMB segment

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DQW Bureau
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In a bid to increase its business focus

and market size, href="https://www.dqweek.com/symantec-appoints-channel-head-2">Symantec

is eyeing the SMB segment this FY and is

stressing over its product-line, Symantec Endpoint Protection Small

Business Edition to gain a foothold in the market. “The SMB sector

is gradually adopting data recovery modules and are keen on

preventing data loss. Besides, 66 percent of the SMB segment is

concerned about the increasing cyber attacks which are negatively

affecting their productivity as well as the financial being,” said

Vineet Sood, Head-Channels and Alliances, Symantec.

In this endeavor, the company has

recently conducted a dedicated survey over the SMB sector globally

including the Indian market which will help Symantec outline its

business plans and proposals to address the security woes in the SMB

space. In 2009 a security storage survey carried on the scope of

product lines had revealed the lack of a basic security solution like

antivirus; whereas, in contrast, the 2010 findings indicate that

information protection initiatives, such as backup, recovery and

archiving are finding acceptance.

Symantec has claimed that the current

annual average spend on IT is approximately Rs 148,000 in India.

Besides, there has been an increase in the adoption of backup and

recovery solutions in the country by 80 percent as well as

adaptability to new technologies have risen by 51 percent. Further,

according to the survey, 50 percent of the Indian SMBs consider loss

of critical business information a top business risk while 70 percent

is said to have lost confidential data in the last one year with 66

percent suffering revenue losses.

According to the report, as cyber

attacks continue to plague Indian SMBs there has been an overall

decline with 68 percent of SMBs prone to few cyber attacks this year.

Sood opined that awareness amidst the Indian SMBs as well as the

entire business cycle is the primary factor for successful

implementation of data security solutions. “The SMBs need to update

its employees about the latest threats. Besides, our channel partners

also need to be trained over the SMB segment's needs and be updated

with the latest buzz in terms of security,” Sood concluded.

Symantec has declared that the implementation of the key findings of

the survey will not lead to any change in its channel business.

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