Symantec eyeing the SMB segment

DQW Bureau
10 Aug 2010

In a bid to increase its business focus
and market size, href="">Symantec
is eyeing the SMB segment this FY and is
stressing over its product-line, Symantec Endpoint Protection Small
Business Edition to gain a foothold in the market. “The SMB sector
is gradually adopting data recovery modules and are keen on
preventing data loss. Besides, 66 percent of the SMB segment is
concerned about the increasing cyber attacks which are negatively
affecting their productivity as well as the financial being,” said
Vineet Sood, Head-Channels and Alliances, Symantec.

In this endeavor, the company has
recently conducted a dedicated survey over the SMB sector globally
including the Indian market which will help Symantec outline its
business plans and proposals to address the security woes in the SMB
space. In 2009 a security storage survey carried on the scope of
product lines had revealed the lack of a basic security solution like
antivirus; whereas, in contrast, the 2010 findings indicate that
information protection initiatives, such as backup, recovery and
archiving are finding acceptance.

Symantec has claimed that the current
annual average spend on IT is approximately Rs 148,000 in India.
Besides, there has been an increase in the adoption of backup and
recovery solutions in the country by 80 percent as well as
adaptability to new technologies have risen by 51 percent. Further,
according to the survey, 50 percent of the Indian SMBs consider loss
of critical business information a top business risk while 70 percent
is said to have lost confidential data in the last one year with 66
percent suffering revenue losses.

According to the report, as cyber
attacks continue to plague Indian SMBs there has been an overall
decline with 68 percent of SMBs prone to few cyber attacks this year.
Sood opined that awareness amidst the Indian SMBs as well as the
entire business cycle is the primary factor for successful
implementation of data security solutions. “The SMBs need to update
its employees about the latest threats. Besides, our channel partners
also need to be trained over the SMB segment's needs and be updated
with the latest buzz in terms of security,” Sood concluded.
Symantec has declared that the implementation of the key findings of
the survey will not lead to any change in its channel business.

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