Swastik Systems to expand into Guwahati

With the limited scope of business in Arunachal Pradesh and a target to grow its topline by over 30%, Itanagar based Swastik Systems is shortly coming up with a new office in Guwahati.

The nature of business is likely to be retail-centric with some sub-distribution aspects into it. The new office will be under the same banner to that of Swastik Systems.

"I am planning to come up with a new venture in Guwahati as the market in Arunachal Pradesh is very limited and my topline is not growing at the targeted pace. The new venture, like the existing one will focus over retail", said Saroj Jain of Swastik Systems.

"Market is AP is not at all organised. There is hardly any growth in the market and channel partners find it hard to progress in the channels. 23% of the total business is generated out of Itanagar and the market is evenly spread. But channel partners are mostly centered around the state capital", he further added.

Like the rest of the north-east except Assam and Tripura, AP too suffers from the lack of distributors or service partners with logistics being the biggest problem in the state. Among all the Seven Sisters, AP has the toughest and eeriest road conditions (connecting Guwahati) and weather conditions are also always not favourable for good logistical movement.

"One can imagine the market condition when the total population in the state capital is a meagre 1.5 lakh people! There is hardly any demand in the market and on top of that there has been some salary or bonus problem with government officials on account of which, this year the market has shrunk to its worst phase", he concluded.