Surya introduces HP's new printer series

Chennai-based Surya Peripherals, a premium business partner for Hewlett Packard India, is introducing HP's new series of `intelligent' printers in the market. The company has launched nine new models of laser printers, most of which are suitable for the Internet as it facilitates users to access, manage and print information.

Further, with network speed increased by 50 percent, the new series can accommodate the requirements of the banking, finance, telecom and government sectors. The printers would cost from Rs 24,000 to Rs 1.4 lakh, based on the model.

"The new HP series comes with microprocessor based toner cartridges and a radio active feature that sends an email to the user automatically when the toner cartridge is about to get empty," said P Ramanathan, Managing Director, Surya Peripherals. The `intelligent' printers are best suited for the growing e-commerce industry.

The other advanced characteristics of the network printers include a wide range of Internet and wireless features like embedded web server and embedded virtual machine technologies that would facilitate scan-to-web functionality and faster infrared for wireless printing.

"Presently, we are doing business close to Rs 1.5 crore per month with HP products and Surya Peripherals has a network of over 120 resellers in the market," said Ramanathan. The company expects a major spurt of growth in business following the launch of network printers and plans to conduct reseller meets, roadshows, corporate presentations and free evaluation to further fuel the growth.

"We are the No 1 business partners of HP in South India and we would continue to remain so," said Ramanathan. The company was appointed as authorized service partner for HP recently and provides onsite support for an entire range of HP products.

Surya Peripherals has registered a turnover of Rs 15.5 crore in the last fiscal and projects a turnover of Rs 18 crore for the current fiscal.