lang="en-IN">
style="font-size: 11pt;" size="2">
size="3">Kolkata-based
Supertron is all geared up to launch its range of mobile phones by
mid-October after its successful venture in the national distribution
space. “We will be shortly announcing the launch of our handphones
range in about
size="3">
style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">a
month's
ti
size="3">me.
Talks are on with China-based manufacturing units over this matter
and we have shortlisted three units for venture. Once we finalise the
manufacturing units, production
face="Times New Roman, serif">
style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">will
commence,”
said
Deepak
Bhandari, Director, Supertron.
lang="en-IN">
style="font-size: 11pt;" size="2">
size="3">Adding
to it VK Bhandari, Chairman, Supertron said, “After witnessing the
huge growth in the telecom sector and the opportunities in this
space, we have thought of venturing into this space as part of our
diversification plans.” The company has already made an investment
of Rs 1.5 crore to enter the mobile handset segment and will be
investing another Rs 5
size="3">
style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">
crore
size="3">
for the venture.
lang="en-IN">
Crossing
a
landmark turnover of Rs 900 crores last FY, the distributor is
focussing on branch expansion besides enhancing its own brand
portfolio by adding casing, keyboards, mouses, MIDs and other
peripherals in its dual brand; Supercomp and Solitaire. In this
endeavour, the company has inaugurated two new branches at Goa and
Coimbatore and will be coming up with another three branches at
Parwanoo (Himachal Pradesh), Surat and Siliguri post the festive
season.
lang="en-IN">
“
style="font-size: 11pt;" size="2">
size="3">Goa
branch will have dual strategic advantages for us. On one side the
branch will cater to the market estimated at R
face="Times New Roman, serif">
style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">s
1
crore
size="3">
on a
style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">monthly
face="Times New Roman, serif">
basis which may add upto Rs 12 to 14 crore for Supertron. Also, on
account of the tax concessions offered in the territory, we are
expecting huge sales from the neighbouring cities and towns,” said
Nirmal Kumar Meharia, VP-Finance and Operation, Supertron.
lang="en-IN">
Also,
in
a target to cross Rs 1,400 crore as gross revenue this FY, the
company is looking to expand its portfolio and is looking to have
printer vendors in its kitty. Besides, by FY 13 and 14, the company
is expecting its consolidated revenue to cross Rs 2,000 crore.
lang="en-IN">
“
style="font-size: 11pt;" size="2">
size="3">As
a national distributor, we have the primary line of vendors in place.
However, this year, we are looking forward to have printers as well
in our range and are looking for vendor tie-ups. Also, we are
considering the software security space, although no concrete plans
have been made as of now,” Bhandari added. In its overall revenue
pattern, Acer's e-Machine has contributed to over 35 percent of the
turnover with Seagate accounting for about 14 percent. Solitaire and
Dell, together with Buffalo has been strong in its portfolio.
/dqweek/media/agency_attachments/JNb31gQnqJvAm0jqPxaV.png)
Follow Us