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its motherboard distribution business, Supertron Electronics has
recently taken up the national distributorship of Smartlink Network
Systems for its Digilite motherboards aiming to regain its balance in
its peripherals product line.
deal, which was signed in December, 2011, allows Supertron to bill
the entire range of Digilite motherboards based on both AMD and Intel
processors to the channel partners nationally. Speaking on the deal,
Deepak Bhandari, director, Supertron Electronics said, “We were
into motherboard distribution business long back with Mercury; but
after the vendor quit the motherboard business that product line was
empty. The new addition will help us in strengthening our peripherals
business altogether.”
Bhandari, CMD, Supertron Electronics said, “Smartlink Network
Systems is one of the key players in Indian IT market with 2 decades
of experience and Digilite is one of the fastest selling motherboard
brands in India. We are delighted on being appointed as national
distributor for Digilite motherboards across India. We take it as an
opportunity to offer quality motherboard brand to our channel
partners and further build the relationship which we have enjoyed
with Smartlink.” With the deal in place, Digilite will soon be
having the advantage of accessing the strong distribution network of
Supertron across its 28 branches in India. On the appointment of
Supertron Electronics, Rajan Sharma, VP, sales, Digilite said, “Now
that we have Supertron on board, we can further penetrate into the
upcountry markets. Digilite recently reached a milestone of selling 1
lakh motherboards in the last quarter, and we are aiming to capture
20% of overall motherboard market in the next few years.”
after the deal, Supertron hasn't laid any immediate revenue target,
it is confi dent of billing at least 10,000 motherboards by the end
of this fi scal. Though the distributor will be focusing on the metro
and tier-2 cities, it is expecting the major push in this line of
business to come up from the upcountry markets.