Supertron adds surveillance systems to portfolio

Supertron Electronics recently unveiled a series of surveillance systems that
are now available across India.

The company is expanding it's product portfolio from regular run-rate IT
distribution to value-added products distribution.

The analog range of products is already available in the country and the IP
camera range will shortly be introduced in September this year.

“We have a complete range of analog cameras, digital video recorder (DVR)
cards and standalone DVRs. In the DVR front, we have introduced hardware
compression technology besides software compression cards,” said Sudipto Gupta,
Product Manager-Surveillance and Storage Business, Supertron Electronics.

Available through a national distribution dealer network chain across 24
cities in India, the surveillance systems are targeted for mass usage. Covering
an all India exchange warranty, the surveillance systems have a backup of
level-2 repair center in Kolkata.

“The principal logic for the strategy of taking a direct distribution route
and introducing it for mass consumption is that we wanted maximum spread and
maximum brand recall. Currently our products are preferred in retail and banking
segments which accounts for two of our largest customers,” commented VK Bhandari,
Director, Supertron Electronics.

“What makes the product unique and strong in all it's aspects is the all
India warranty, easy availability of the product through the wide distribution
system, direct company supply, and above all the high standard of quality we are
offering at a reasonable price,” emphasized Bhandari.