Suntronic to launch PC

Piyali Guha, Kolkata, July 19

Kolkata-based Suntronic Systems is all set to diversify its
business. It is now the company's turn to join the retail bandwagon and the
company seems to have some major expansion plan for the current fiscal.
Suntronics is set to launch a 500 sq ft showroom in GC Avenue by mid August. And
coinciding with the opening of the store is the launch of its new Intel-based PC
range which will be known as SBox.

Speaking on the developments, Pradeep Biyani, Director,
Suntronic Systems said, "We are further strengthening our long term
association with Intel through this retail venture. The entire branding will be
taken care of by Intel and the showroom will showcase Intel products."

The showroom is being divided into two parts. One portion will
have a technical demonstration counter while the other will have products on
display. "We will display all Intel products and our server range. We are
also setting up a technical team to demonstrate technical specifications to

customers," said Biyani.

The SBox, on the other hand, is a new offering from Suntronic
and will cater to those dealers and consumers who require fast and quality
support. "The USP of SBox will be its four hour carry-in table replacement
warranty for spares. This warranty is valid for one year, apart from the normal
three year warranty on the product," informed Biyani.

SBox will be targeted primarily at the small and local dealers
and assemblers. According to Biyani, this product will help the company reach
out to this segment of smaller dealers and assemblers, and multiply its sales
and partner base.

SBox will be launched officially with the showroom.

The company is also opening its branch office in Ranchi next
month. "We had our indirect presence in Ranchi. We are now planning to
increase our marketshare and this new branch will help us expand our operations
in the area."