Sujata to display Touchmate products at retail outlets

Sujata Computer, sole distributor for Touchmate products in India will start displaying the products across the country at some leading retail outlets. "By the end of this week the product Touchmate will be on display at Akbarallys and we are also in talks with outlets like Asiatic, Rhythm House, Shoppers Stop and Crossroads. We want to aggressively get into retail so that at least 30 percent of sales come from this segment. Sujata is also in the process of appointing channel partners across the country," said Anjali Berlia, Director,
Sujata.

"Presently ACI is the national distributor appointed for India. Sujata is looking at roping in at least 5,000 dealers. By the end of this month we are looking at retailing the products across the country," she added.

There are also talks on about setting up its retail stores across the country. "It's essential to venture into retailing because branding of Touchmate products is essential. Therefore, the products would be displayed at all the leading retail outlets across the country. Setting up our own outlets would take time because a lot of important decisions on economic feasibility has to be made," pointed out
Berlia.

Nancy Sudheer