Structured channel program important for partners in a dynamic market

Channel partners are an integral part of any organization’s growth and success. With high complexity and increasingly changing demand it is very important to keep changing channel policies and practices that suits to changing business environment. The success of any organization eventually depends upon the efficiency and range of its go-to-market strategy.

Channel partner growth is therefore important to sustaining development through a rigorous customer focus. At the rudimentary level, partners allow suppliers to deliver goods or services to end users, and distributors’ reach meaningfully influences the extent to which suppliers can engage with customers and provide consumer service in areas where suppliers do not have reach.

With changing technological landscape companies need a competitive edge to keep their channel partners profitable, efficient, competitive, happy and growing. If organizations seek to grow they have to ensure growth of their stakeholders too and in our line of business, channel partners are one of the most important pillars for growth. The organization with effective channel relationships will definitely have increase in sales, reduction of operating costs and can improve customer services. Most importantly, proper planning can ensure the availability of suitable channels and distribution methods to effectively move products and services to customers.

The best way to identify the effective channel and distribution method is to understand the scope of channel along with defined partner role in the management process. It is also imperative to develop a strong partner policies and robust support structure.

As a result, Schneider Electric has come out with a new Channel Partner Program that offers more flexibility and new solutions and services that was never offered before. Ourprogram offers specialization in key areas in designing and building a data center. It offers solution for cooling, SMB, Small IT that have not existed before. We are working to make the partner program easier to use through process and online changes.

Our partner will discover the increased ability to move up through the program levels to access additional benefits. Working with us will not only lower the business risk with proven quality and results but also help in saving up to 30% on the energy costs. By participating in the program, our partners can gain special access to a wide variety of Schneider Electric IT and non-IT solutions and services as well as many other benefits.

Furthermore, partners can gain special access to a wide variety of Schneider Electric IT and non-IT solutions and services as well as many other benefits. With this flexibility in offering our partners can add more value while delivering solutions to their customers.

The article is authored by Gurudutt M, director, channel & mid-market business, Schneider Electric IT Business India