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Technology has unveiled a new
corporate logo and brand identit
which
distributors say could better position the memory company
against other memory brands. The new corporate identity was
unveiled by Anshuman Gupta, CEO, Strontium's Asia Pacific Partners'
Forum which was held at Bali in Indonesia from, August 13-16.
This meet was attended by top tier
distribution and import partners of Strontium from Australia, New
Zealand, India, South East Asian countries and Nepal. The new logo and
corporate identity are
aimed at making
brand more recognizable for end-consumers.
“The new logo will help our consumers to connect with Strontium
brand at emotional level too,” said Gupta. He reinforced company's
commitment to all distribution partners and consumers. “Strontium
will continue to provide major brand chipset memory products at
competitive prices to the markets,” he added.
This was the result of a three-month
long design process, where employees and consumers worldwide were
asked for their inputs. The findings resulted in a logo that is more
eye-catching and has a life to it. Along with the new logo, the
product presentation has also been changed completely. The logo will
begin to appear on changed product packaging and advertising
campaigns. While speaking at the forum in Bali, DK
Yoon, Marketing Director, Hynix Semiconductors, updated the
distributors with the changing market scenario. Vivian Singh,
Director-Strontium Technology, Taiwan said, “DRAM prices are
going to be at current levels for a while longer as enough supply
will continue to be there for the rest of Q3 and Q4. Overall flash
market is expected to be in balance. Slight oversupply for rest of
the year except some low density flash and specific applications that
need only MLC flash may see some shortages. We want our partners to
remain cautious and keep close contact with current market
situation.”
The distributors were excited to see
the new brand identity. Rajesh Attal from Kaira Technologies,
Singapore said, “The new brand design is eye catching. It will
surely help Strontium to sell well on the retail front. “ Speaking on
the occasion, Kunal Hundia
of Hundia Infosolution, Mumbai said, “The meet was full of fun,
loads of memorable moments, good interaction and had an ambience of a
big family picnic.” Ajay Kogta, Country Manager-India
Sub-continent, Strontium Technology, said,``We have been a trusted
name and I foresee, that the revamping of our brand identity is a
positive change and I am sure it will work to the advantage of the
brand as well as to all its customers. With our new brand identity
our branding and marketing will be more end-customer centric, which
will help to create brand pull, benefiting all the channel partners
who are associated with the brand.”