STK Accessories, a pioneer in a wide range of mobile phones and computing accessories; announced that it has entered into a strategic partnership with two of India’s top ranked mobile retail stores- The Mobile Store and Brightstar Corporation.
This endeavor has been initiated on behalf of STK Accessories in order to make its range of products available for the consumers across the country.
Both these alliance companies are famed, ensuring enhancement in STK’s presence in the Indian markets. The Mobile Store is part of the ESSAR Group, which has strong brand awareness in the country. It is one amongst the TOP 10 business houses in India with varied commerce interests like Essar Oil, Essar Steel, Essar Ports, Essar Logistic and Essar Retail.
A range of STK’s Accessories Mobile accessories are going to be made available in The Mobile Store Retail stores from October onwards. The firm has over 600 stores nationwide, with many of them being transformed into: The Mobile Store Lounges, for customers’ assistance, so that they can touch and feel; having a LIVE demo of the products.
On the other hand, STK’s other alliance which is Brightstar will make the accessories available across the Airtel Brand Stores in the country. AIRTEL is reportedly one of India’s top mobile service providers and thus associating with them will make this an extremely strong joint venture for STK Accessories. Again, the STK Accessories’ products will be available in the Bangalore Airtel Stores, which will further be replicated across other metros.
Commenting on these collaborations, Puneet Gupta, head of India and SAARC for STK Accessories, commented, “The Association with both, ‘The Mobile Store Retail and Brightstar – Airtel,’ is an important listing for us as they are the largest mobile phone retailers and carriers in the country. Our accessories will soon be visible for purchase, in the company’s stores across Delhi, Mumbai, Pune, Bengaluru, Noida, Gurgaon, Ghaziabad, Kolkata, Hyderabad and other areas. This partnership is a benchmark for us as this will give us great coverage and boost our presence across the country through Modern Retail outlets.”