Sophos to organize partner acquisition roadshows

DQW Bureau
New Update


IT security and data

protection firm href="">

Sophos, is all set to roll out partner expansion

plans in Chandigarh, Ahmedabad and Kolkata during October, this year.

They are also planning to organize partner acquisition roadshows that

will start from early 2011. The company started its operation in

India last year with primary focus on metros and large cities

including- Mumbai, Delhi, Chennai, Pune, Hyderabad and Bangalore.

They have also signed 24 partners in these regions.

Speaking to The DQ

, Altaf Halde, Country Director, Sophos India said, "We

are slowly treading in the market in these large cities and are

cautious about the trends and developments in the region. Our

go-to-market strategy is clearly woven around our partners. Though

our products are very simple to use and manage we would still like to

go with technically trained and qualified partners, so as to provide

local support to our customers."

The company is

aggressively looking to increase its focused partner strength upto

50, which would include regional resellers as well as national-level



"In order to bring

more partners to our fold, we have a new partner acquisition roadshow

planned starting early 2011. In parallel to that we want to have at

least five national-level Managed Service Providers (MSPs)

operational by the end of 2011," Halde said. According to him,

the company will initiate partner expansion plan in cities like

Ahmedabad, Kolkata and Chandigarh in October this year.

"The biggest

advantage a partner gets while partnering with Sophos is the

opportunity to go to their existing customers as well as approach new

customers with feature-rich solutions that not only address all the

security threats faced by organizations but also give a high return

on investments by providing easy-to-use and simple-to-manage

solutions,” added Halde.

As a part of the partner

program, Sophos will also offer online and classroom sales and

technical training, which is designed to complement and develop

solution and product selling skills of partners.