Cognitive Processor

Sony Launches Bravia XR A80J 4K with Cognitive Processor

Sony has launched Bravia XR A80J 65-inch 4K UHD TV, a smart television powered by the company’s new Bravia XR cognitive processor. The Sony Bravia XR-65A80J is priced at INR 2,99,990 in India and will be available from 18th June across Sony Centres and other major offline and online stores across the country.

The Bravia XR A80J offers premium features such as Dolby Vision and Atmos along with support for Acoustic Surface Audio+, 4K HDR 120FPS and a dedicated gaming mode.

The new Bravia XR cognitive processor divides the screen into numerous zones and analyzes colour, contrast and details at once and every element is adjusted to the best value. This is something that traditional AIs cannot achieve as they detect and analyze elements individually. This translates into features such as the XR OLED contrast, XR Triluminos Pro, XR Motion Clarity, XR Sound Position technology and more.

“Delivering sound in horizontal and vertical directions, SonyBraviaXR TVs provide a real multi-dimensional experience. They analyse and up-convert audio to 5.1.2ch surround sound, creating a true 3D soundscape,” Sony India said on its Twitter account (@sony_india).

The Bravia XR A80J features a 65-inch 4K OLED display and is powered by the Bravia XR cognitive processor with allows for HDR10, HLG and Dolby Vision playback support. This smart TV can do 4K upscaling and has a dedicated Netflix calibrated mode. There is a light sensor that automatically adjusts the picture brightness according to the ambient lighting conditions to provide a better visual experience.

This is a TV that has a 4K UHD game mode with a variable refresh rate going up to 120FPS with HDMI 2.1 compatibility and offers a smooth gaming experience with low latency.

The Bravia XR A80J has four HDMI ports, an ethernet port, a digital audio output, headphone output and three USB ports.

The Bravia XR A80J smart TV has two actuators and two subwoofers that make up the Acoustic Surface Audio+ speaker with support for Dolby Audio, Atmos and DTS Digital Surround. Like most of Sony’s new Bravia offerings, this TV runs Google TV and has 16GB of built-in memory for app downloads.

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