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Sony appoints Rashi Peripherals as disti for digital imaging products

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DQW Bureau
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Sony India Ltd, the 100 percent subsidiary of Sony

Corporation Japan, announced the appointment of Rashi Peripherals Pvt Ltd as one

of the distributors for Sony Digital Imaging range of products in the IT

channel. Rashi, would promote through its IT channel, not only the Cybershot

range of digital still cameras, but also Handycam and Memory Stick related

peripherals, representing a complete solution for IT consumers.

As part of the collaboration, Rashi will promote these

products through its dedicated network of resellers all across the country

catering to different market segments. The distribution will be done through the

Rashi network of 25 branch offices. With this association, Sony is looking at

reaching out to more than 3,000 IT channel partners across the country. Sony

along with Rashi, is planning a major campaign along with countrywide seminars

to explain the utility of Sony Digital Imaging products. The objective of the

seminars, will be to advise the channel partners to promote solution-based

benefit concept, which will bring value to their customers.

Commenting on this partnership, Keiichi Sakamoto, MD,

Sony India Pvt Ltd said, “The business association aims to create a market

segment for Sony Digital Imaging products amongst the PC users and also cater to

the growing business requirements among SOHO in the cities. It would mark the

start of the AV/IT convergence trend. Considering Rashi Peripherals’ channel

expertise, we decided to join hands with them to strengthen our position in the

IT. Market.”

According

to Suresh Pansari, MD, Rashi Peripherals Pvt Ltd
,

“The Sony — Rashi partnership will set another landmark in IT business and

will create a new profitable business avenue for the channel partners. With

Sony’s excellent brand image, quality products and our expertise in “value

added” distribution, the venture is poised for success.”

Cyber News Service

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