SonicWall appoints Select as its national distributor

SonicWall has appointed Select Technologies, a subsidiary of WeP Peripherals

(WeP), as its second national distributor. The first distributor is Mumbai-based,

IT Secure. To affirm its seriousness in India, SonicWall, also appointed a

Country Manager-Shubhomoy Biswas, who will operate from a new office in

Bangalore.

Explaining Select Technology's appointment as distributor, Biswas said,

"Select is a specialist in providing security solutions with an established

presence and support network in more than 10 cities. It also sports a team of

professionals with credentials and relevant experience."

According to IDC's Security Appliance Tracker, SonicWall is a leader in the

Unified Threat Management (UTM) security appliances business worldwide. Select

Technologies will be leveraging on this leadership while positioning the

products mainly in SMBs. "SonicWall has a clear roadmap and is an

aggressive player in the UTM business," said Sunil Pillai, Head-Information

Protection, Select Technologies.

Select already has distribution and support tie-ups with most security

solutions vendors in the country.

When asked about the problems that may arise within the company among its

product managers while promoting similar products, Sunil said, "We have

been distributors for many other similar products in the last many years, but we

never faced any such problem so far."

To start with, Select has assigned dedicated managers to promote SonicWall at

10 of its main branches.

The company already has about 40 channel partners who are promoting SonicWall

products. Another 30 channel partners would be added in the next one-year

through Select. As far as channel promotions are concerned, Select will conduct

many training seminars throughout the year. Additionally, many channel schemes

targeting sales persons are also planned by


October.

Nelson Johny


Mumbai