DIGISOL, the computer networking brand of Smartlink Network Systems Ltd., has appointed Bollywood actress Sonakshi Sinha as the national brand ambassador for the DIGISOL range of wireless and networking products.
The appointment of Sonakshi comes at a time when DIGISOL plans to enhance its presence in consumer segment and this association is expected to boost the brand’s visibility in India.
Arati Naik, COO, DIGISOL, said, “DIGISOL brand is young and so are our target consumers. We believe Sonakshi is a good choice as she is widely admired by young Indian audience. Her charismatic personality of being stylish, fun and Internet savvy makes her fit seamlessly into the brand.”
Expressing her excitement, Sonakshi Sinha said, “I am happy to represent a brand like DIGISOL which is playing a major role in making Digital India a reality. Now that I’m associated with DIGISOL, I look forward to be a part of their initiative.”
Committed to the government’s call of ‘Make in India’, DIGISOL has recently launched two Wireless Broadband Routers, the next generation DG-HR3400 Wireless Broadband Home Router and DG-BG4300Nu Wireless Broadband ADSL Router, at its manufacturing plant in Goa.