Big Bazaar’s Maha Bachat Sale on Snapdeal, India’s largest online marketplace, received an overwhelming response last week from customers across 451 Indian cities. Snapdeal was the exclusive on-line partner for the sale.
The top 5 cities in terms of volume were New Delhi, Mumbai, Bangalore, Lucknow and Pune. Amidst the smaller cities, buyers from Haldwani, Begusarai, Angul, Jind, Bellary, Erode, Bardhaman, Silchar, Kurnool and Aizwal were the most active.
Maximum sales were recorded for personal appliances and home categories. Philips, Bombay Dyeing and Larah Kitchenware emerged as the three most popular brands during the sale. Amongst the Big Bazaar brands, the top performers were Dreamline (general merchandizing) , Wellberg (kitchenware) and Koryo (electronics).
Speaking about the Maha Bachat Sale, Saurabh Bansal, VP & Head – Category Management at Snapdeal said,” Our pan-India footprint helped extend the reach of the Big Bazaar sale to towns and cities far away from Big Bazaar physical stores. The comprehensive and frictionless interface between Snapdeal and Big Bazaar enabled door step delivery of a wide assortment across the country including in small cities and towns. Delivering world class customer experience by providing multiple touch-points to our customers has been the thrust for us and the sheer spread of the response to the Maha Bachat sale is a testament to that. ”