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have become major revenue churner for SMC Networks in India,
contributing over 40 percent of the company's total revenues.
Further, to intensify its presence in the SMB segment, SMC Networks,
a technology provider of Carrier Ethernet Switches, Access IAD,
routers, network management software, SOHO/home wireless products and
enterprise networking products, plans to appoint SMB-centric partners
across the country. The targeted verticals in SMB space includes
broadcast/media, banking, manufacturing and BFSI and with SMB sector
being huge in India, there also exists a lot of competition and price
wars. But, SMC Networks claims to be ready to handle these kind of
pressures. Sarfaraz Dhanji, Head, SMC Networks (India) says, “The
company is highly aggressive on the pricing scheme across its product
range to grow its business in the price-sensitive and competitive
Indian market.”
SMC Networks has about 150 plus channel partners across the country.
The company plans to double the channel base in the coming month
which would further expand to about 500 by the end of this year. “We
are seriously looking for a national distributor with widespread
branch offices, extensive channel base and long-term business plans.
We are also planning to appoint four sub-distributors for North,
South, West and East of India.
Networking products traditionally being 'push' devices, regular
channel empowerment initiatives would be a priority,” said Dhanji.
At present, the company's revenues consist of 35 percent each from
North and West of India, 20 percent from South India and 10 percent
from the East.
Going
ahead with the business strategies through its channel partners, SMC
has recently launched a 'Cash Rebate Program' where the channel
partners can get sales rebate on the basis of
cumulative e-points and ca
earn rebates starting from Rs 1000 for 200 points per month up to Rs
7000 for 1000 points per month. SMC has added this program of cash
rebates and other enhancements in an attempt to entice partners to
hit up their existing customer base with core products. Moreover,
drawing out a well-mapped plan to move ahead, the company aims to
have a
channel
and renewed focus w
two to three months, which may help the company to penetrate into the
market deeper and wider with its channel partners. Last month, it
also opened a liaison office in Mumbai consisting of technical team,
RMA support, pre-sales team, which would help it to accelerate its
footprint into the Indian market.
Networks expertise in networking, leads to the introduction of a new
SMC TigerStore product line which has affordable high-performance
Network Attached Storage (NAS) for the SMB and home markets, starting
with the SMCNAS04 and SMCNAS24. Ideal for SOHOs all the latest SMC
Networks' Wireless N products meet the current IEEE802.11n Draft v2.0
standard and are Wi-Fi certified to ensure cross-vendor
interoperability. “The demand for WLAN is expected to burgeon for
many years to come. We plan to aggressively woo the Indian IT market,
to create SMC as the first choice in the market,” commented Dhanji.
According
to a new report released by Springboard Research, the enterprise
networking equipment market in India will grow at a five-year
compound annual growth rate (CAGR) of 15 percent, from $ one billion
in 2008 to $1.7 billion in 2012. The banking, financial services and
insurance (BFSI) industry, together with the public sector, are the
main drivers for enterprise networking expenditure, cornering over 37
percent of the total market.