The exploding demand for smartphones in India has led to big demand for quality accessories and peripherals. Even relatively new technologies like Virtual Reality are witnessing enormous demand in the form of zooming VR headsets sales. To capitalize on the opportunity, Noida based Smartisan Technologies [OPC] Pvt. Ltd has set up its first OEM uni t . Located in Noida, the unit will manufacture superior quality mobile batteries, power banks and VR headsets .
With an installed capacity of 12 million units annually, Smartisan Technologies aspires to be the preferred OEM supplier to leading brands in the country. The already functional state of the art unit will address logistical issues facing Indian brands while importing products – i.e. long shipping durations, expensive air freights costs and delays and congestions at ports – all impacting sales. Smartisan with its in-house R&D, design, manufacturing and testing expertise, will cater to client requirements with superior quality products within the shortest period of time and at economical rates. The company is expecting to sell over 6.5 million – 7 million units in the current financial year and is already in talks with a 5-6 leading players.
Commenting on this significant development, Abhinaya Singh, Deputy General Manager, Smartisan Technologies [OPC] Pvt. Ltd, said, ‘ It is an exciting time to be in the consumer technology accessories, peripherals and smart gadgets segment in India. The booming sales of smartphones has created an unprecedented demand for high quality accessories and peripherals. The nascent VR segment is also witnessing an upward trend. However, the low domestic production capacity coupled with ever changing complex technology challenges, has created a supply deficit, forcing players to import and deal with enormous challenges, affecting sales. At Smartisan Technologies, we are addressing the pain points with our end to end expertise and are well positioned to meet customer requirements in the quickest possible time, enable them reach the market faster and be their trusted partners for growth. We look forward to emerging as the preferred OEM company in the consumer technology accessories, peripherals and smart gadgets segment in the years to come.’