Smartguard appoints Iris as ND

Smartguard appoints Iris as ND

With this tie up, the IT surveillance product manufacturer plans to cover North and East markets

Revathi Raghavan
Bengaluru, October 1

Smartguard Systems has appointed Iris Computers to distribute its IP products in the North and East markets. Smartguard operates through channel partners, system integrators and distributors. Currently, Smartguard has more than 150 channel partners in numbers, operating across the country. Gurudas Parwani, CEO, Smartguard said, “We want to exercise Iris's strengths to penetrate into new markets and extend its reach into the untapped region as well. The tie-up with Iris Computers will allow Smart Guard to enhance its position and increase market share in the IP surveillance markets. Also, we have currently one national distributor covering northern and eastern part of the country.”

Smartguard wants to strengthen its partner base by adding 250-300 channel partner within this year and two national distributors. Parwani said, “We are excited about our collaboration with Iris Computers, as there is tremendous opportunity in the North and East Indian markets for IP surveillance products. We expect a YoY growth of 50 percent and are aiming at a 10-15 percent market share in the initial years.” Iris Distributors is covering the half of the country having about 60 partners in North and East. Parwani said, “We expect to see tremendous boost with this tie-up and getting more and more channel partners enrolled with us, also better penetration in the markets, coverage.” Expressing his views on this alliance, Sanjiv Krishen, Chairman, Iris Computers concluded, “Smart Guard Systems is a dynamic and technologically advanced company. Their products are excellent and highly innovative. IP Security Systems is growing rapidly and in great demand. We are looking forward to this association with Smart Guard and offer their products through our well established network of channel partners who are promoting world class products.”