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Nashik is located in the northwest of Maharashtra and surrounded by several
districts including Malegaon, Manmad, Igatpuri, Nandgaon, Chandwad, Niphad,
Sinnar, Dindori, Baglan, Jalgaon, Ahemadnagar, Dhuli and Nagpur among others.
Such a location makes it a prominent destination for penetration of IT. The city
has witnessed industrial development and several medium and large industrial
units have been set up in the Nashik District over the last five to six years.
These include Mahindra & Mahindra, Siemens, Crompton Greaves, Reymond steel,
Jindal, Brook Bond, Samsonite.
Moreover, Nashik has witnessed the proliferation of educational institutes
and the presence of national level institution such as Babasaheb Ambedkar
Institute of Rural Technology & Training and Indian Institute of Numismatic
Studies & Research, to name a few.
| Nitin Gite, CEO, Nice Computers |
| Which customer verticals are contributing to the growth of IT in Nashik? Currently education segment is helping the channel in sustaining their businesses since corporates and government have reduced their IT spend. SME and SMB segments are also contributing to the growth of services business.
Elaborate on some of the key trends prevailing in the Nashik market. What are the changes that have you brought about in your organization |
Magan Gangani, CEO, New Track Computers has reiterated the same. “Nashik can
be considered as one of the prominent markets in Maharashtra because of the
presence of a several large and small scale enterprises and a host of
educational institutes and colleges. The SME, SOHO, education and government
segment are the major buyers of IT product. Besides the presence of software
technology parks, BPOs and call centers like WNS have further accentuated the
demand for IT and ITeS. While the IT business has returned to normalcy post
economic slowdown, the government can help boost trade in the region further by
exempting 4 percent octroi on PC and IT peripherals. In terms of products,
netbooks and notebooks are both contributing in a major way to our overall
business.”
| Nitin Gite, CEO, Nice Computers |
| Market name: Nashik Location: Maharashtra Surrounding markets: Pune, Mumbai, Jalgaon, Dhule Number of dealers: 150 plus Market size: 4,000 PCs Prominent Dealers: Nice Computers, Repair Omatrix, Newtrack Computers, Quest Peripherals Distributors: Rashi Peripherals, Redington, Ingram Micro, Neoteric Associations: Computer Association of Nashik Business verticals: SOHO, Government, Corporate, Education, SME and SMB Business trends: Education segment has contributed to the stability of IT business in Nashik in view of the current economic downturn. |
Yet another dealer, Nitin Gite of Nice Computers stated “In view of the
current slowdown, it's only the education segment that has been demanding IT and
IT related products. However, while an year ago Nice Computers was growing in
the range of 30-35 percent, this year we have not grown as extensively as that.”
He further said, “ The desktops, laptops and the assembled market is still
witnessing some amount of traction. The monitor market has also undergone a
significant change. While earlier the contribution of CRT was 80 percent and
that of TFT was 20 percent to the overall monitor market, the contribution now
stands at 90 percent-10 percent in favour of TFT.”
Giving an insight into the business trends, LK Pawar, Secretary Computer
Association of Nashik opined, “While laptops and notebooks are witnessing an
increased demand, services and annual maintenance contract business has seen a
further 30 percent increase even during the slowdown. However, what deprives
Nashik of its ability to grow is the fact that leading vendors approach dealers
in Pune and Mumbai to cater to Nashik market even though the channel here has
the requisite knowledge and expertise to further their products.”