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Small city, big impact

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DQW Bureau
New Update





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Nashik is located in the northwest of Maharashtra and surrounded by several

districts including Malegaon, Manmad, Igatpuri, Nandgaon, Chandwad, Niphad,

Sinnar, Dindori, Baglan, Jalgaon, Ahemadnagar, Dhuli and Nagpur among others.

Such a location makes it a prominent destination for penetration of IT. The city

has witnessed industrial development and several medium and large industrial

units have been set up in the Nashik District over the last five to six years.

These include Mahindra & Mahindra, Siemens, Crompton Greaves, Reymond steel,

Jindal, Brook Bond, Samsonite.

Moreover, Nashik has witnessed the proliferation of educational institutes

and the presence of national level institution such as Babasaheb Ambedkar

Institute of Rural Technology & Training and Indian Institute of Numismatic

Studies & Research, to name a few.

Nitin Gite, CEO, Nice Computers
Which customer verticals are contributing to the growth

of IT in Nashik?



Currently education segment is helping the channel in sustaining their

businesses since corporates and government have reduced their IT spend. SME

and SMB segments are also contributing to the growth of services business.

Elaborate on some of the key trends prevailing in the Nashik market.



If I am to talk about PC penetration, I would say that particularly the

sale of laptops and the assembled market are witnessing some amount of

traction. The monitor market has also undergone a significant change with

end customers, corporates and enterprises opting for TFT over CRT monitors.

What are the changes that have you brought about in your organization

to cope with the downturn?



We have resolved to open a multi branded store since previously we were

solely focusing on the trading business only. However, we are now planning

to take pro active measures for enhancing our retail business and have

planned to move ahead with reworked business strategies. Until now we had

distinct exclusive showroom of HP and Lenovo but now we plan to just have a

single muti-branded showroom. During recession, its important that we look

remain optimistic and learn to identify new opportunities instead of cutting

down on our expansion plans.

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Magan Gangani, CEO, New Track Computers has reiterated the same. “Nashik can

be considered as one of the prominent markets in Maharashtra because of the

presence of a several large and small scale enterprises and a host of

educational institutes and colleges. The SME, SOHO, education and government

segment are the major buyers of IT product. Besides the presence of software

technology parks, BPOs and call centers like WNS have further accentuated the

demand for IT and ITeS. While the IT business has returned to normalcy post

economic slowdown, the government can help boost trade in the region further by

exempting 4 percent octroi on PC and IT peripherals. In terms of products,

netbooks and notebooks are both contributing in a major way to our overall

business.”

Nitin Gite, CEO, Nice Computers
Market name: Nashik


Location:
Maharashtra


Surrounding markets:
Pune, Mumbai, Jalgaon, Dhule


Number of dealers:
150 plus


Market size:
4,000 PCs


Prominent Dealers:
Nice Computers, Repair Omatrix, Newtrack Computers,

Quest Peripherals


Distributors:
Rashi Peripherals, Redington, Ingram Micro, Neoteric


Associations:
Computer Association of Nashik


Business verticals:
SOHO, Government, Corporate, Education, SME and SMB


Business trends:
Education segment has contributed to the stability of

IT business in Nashik in view of the current economic downturn.

Yet another dealer, Nitin Gite of Nice Computers stated “In view of the

current slowdown, it's only the education segment that has been demanding IT and

IT related products. However, while an year ago Nice Computers was growing in

the range of 30-35 percent, this year we have not grown as extensively as that.”

He further said, “ The desktops, laptops and the assembled market is still

witnessing some amount of traction. The monitor market has also undergone a

significant change. While earlier the contribution of CRT was 80 percent and

that of TFT was 20 percent to the overall monitor market, the contribution now

stands at 90 percent-10 percent in favour of TFT.”

Giving an insight into the business trends, LK Pawar, Secretary Computer

Association of Nashik opined, “While laptops and notebooks are witnessing an

increased demand, services and annual maintenance contract business has seen a

further 30 percent increase even during the slowdown. However, what deprives

Nashik of its ability to grow is the fact that leading vendors approach dealers

in Pune and Mumbai to cater to Nashik market even though the channel here has

the requisite knowledge and expertise to further their products.”

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