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Simmtronics organizes event for partners in Iran

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DQW Bureau
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New Delhi-based Simmtronics Semi­con­ductors announced that it has recently

conducted a mega channel activation program in Iran. Simmtronics has been

selling memory products in Iran for the past three years.

The channel activation program organized by Simmtronics in the capital city

Tehran was attended by over 200 channel partners from various cities of the

country. Indrajit Sabharwal, MD, Simmtronics Semicon­ductors in his session

addressed the distin­guished gathering and presented them with corporate profile

of Simmtronics, technical details and business potential in the domain. Every

attendee was given a Simmtronics 2GB DDR2-800 memory module as a souvenir with

Simmtronics branded caps, key-chains and other promotional material. A draw was

done post the event and 15 lucky winners received Simmtronics mother­boards, VGA

cards and additional memory modules. Simmtronics has been selling memory

products in Iran for the past three years.

According to Sabharwal, “This is in accordance with our strategy to expand

and enhance our business presence globally. Iran is an important and promising

market for us. We wish to increase our channel partner network in the country as

there's an immense potential for our products. Our strategy is to appoint

channel partners in the unrepresented markets of Iran such that we leverage on

the burgeoning demand that they have exhibited in the recent past. This

initiative shall further boost our market share in the country.”

Lately, as per the international trend, the demand for laptop memory has

shown a decent traction in Iran in comparison to that for desktops. Simmtronics

recognizes this as an important opportunity and is striving to tap the same

through its dedicated channel network. Besides this, the replacement and upgrade

market in Iran has also grown tremendously. Increase in adoption of heavier

applications by businesses calls for higher memory which has fuelled replacement

and upgrades to a new high. This business is as big as that of new purchase for

Simmtronics in Iran.

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