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New Delhi-based Simmtronics SemiÂconÂductors announced that it has recently
conducted a mega channel activation program in Iran. Simmtronics has been
selling memory products in Iran for the past three years.
The channel activation program organized by Simmtronics in the capital city
Tehran was attended by over 200 channel partners from various cities of the
country. Indrajit Sabharwal, MD, Simmtronics SemiconÂductors in his session
addressed the distinÂguished gathering and presented them with corporate profile
of Simmtronics, technical details and business potential in the domain. Every
attendee was given a Simmtronics 2GB DDR2-800 memory module as a souvenir with
Simmtronics branded caps, key-chains and other promotional material. A draw was
done post the event and 15 lucky winners received Simmtronics motherÂboards, VGA
cards and additional memory modules. Simmtronics has been selling memory
products in Iran for the past three years.
According to Sabharwal, “This is in accordance with our strategy to expand
and enhance our business presence globally. Iran is an important and promising
market for us. We wish to increase our channel partner network in the country as
there's an immense potential for our products. Our strategy is to appoint
channel partners in the unrepresented markets of Iran such that we leverage on
the burgeoning demand that they have exhibited in the recent past. This
initiative shall further boost our market share in the country.”
Lately, as per the international trend, the demand for laptop memory has
shown a decent traction in Iran in comparison to that for desktops. Simmtronics
recognizes this as an important opportunity and is striving to tap the same
through its dedicated channel network. Besides this, the replacement and upgrade
market in Iran has also grown tremendously. Increase in adoption of heavier
applications by businesses calls for higher memory which has fuelled replacement
and upgrades to a new high. This business is as big as that of new purchase for
Simmtronics in Iran.