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Silver Systems forays into retail

Nagpur based Silver Systems is all geared to venture into retail business. The leading channel partner riding the retail wave has big plans to open multi-brand retail outlets across Vidharbha region.

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Prasanth
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Nagpur based Silver Systems is all geared to venture into retail business. The leading channel partner riding the retail wave has big plans to open multi-brand retail outlets across Vidharbha region.

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The first retail outlet will be in Nagpur in Dhantoli, which will be opened by June15. Following this, the partner has plans to open at least 10 retail outlets spread across Vidharbha region.

Sonu Kewalramani, CEO, Silver Systems said, "We believe retail is the next step for growth in our business. There has been a significant increase in sales of branded laptops, netbooks, desktops, and even tablets and AIOs. On a day-to-day basis, a huge number of people ask for these products, and in a standard outlet it becomes difficult to display and conduct demos. Also, I believe the new generation is more aware of what they intend to purchase, so the retail outlets become more viable and preferred options."

In these retail outlets, Silver Systems will showcase products from major players like Asus, Dell, Samsung, and Lenovo, offering a product range which includes entry-level to high-end laptops, AIOs, and tablets. Adding to this, Kewalramani said, "We will have a wide range of Asus laptops. In Dell, we will have XPS range and AIOs, and in Lenovo we will display AIOs, laptops, and tablets. Above all, we will have the entire range of Samsung laptops and netbooks in these stores."

Elaborating upon the future trends, Kewalramani said, "We see tremendous potential in tablets and AIOs in the future. Along with this, we have seen commendable growth in sales of USB dongles and this we believe will continue to grow at a significant rate."

Silver Systems is the super stockist for Micromax, Intex, and Idea products.

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