Termed as the
gateway to North East India, Siliguri is a beautiful city in the
state of West Bengal. It is also famous as the capital of North
Bengal and the second capital of West Bengal after Kolkata. The prime
location of the city makes it a base for indispensable supplies to
its neighboring regions. The city has of late developed as a profi
table center for a variety of businesses. As a central hub, many
national companies and organizations have set up their offi ces here.
Siliguri has been recognized as a city that can materialize as a
preferred destination forsoftware development and outsourcing
companies.
The West Bengal
Government has set up an IT Park at Siliguri for establishment of IT
industries. All these developments have led to better businesses for
the dealers in the city. The dealers claim that the business graph is
on an upswing since the past few months. Owing to the festivities,
sales have gone up. Pankaj Dutta of Laptop Bazaar said, “Market is
doing an average business, but due to the ongoing festivals, our
sales have gone up.” Sankar Dhar of Protech Computers said in
concurrence, “During Durga Puja and Diwali, our sales have gone up.
In general, the market is faring well and generating a decent amount
of business for us.” Although all the verticals are churning
business for the partners, the retail segment seems to be
contributing the most. The top selling products, according to Dutta,
are laptops followed by desktops in the city, and Dell is the major
selling brand. Talking about the vendor dealer relationship, Dutta
said that he never faces any problem with his vendors. “I usually
do not face any issues with my vendors. Everything is smooth on that
front,” added Dutta. North Bengal IT Traders Organization (NITO),
is the only association in Siliguri, which according to partners is
functioning well in the region. Said Dutta, “NITO is very active
and is functioning properly in the region.” Predicting the future,
both Dutta and Dhar were of the view that the future hold great
promises for the city, and Siliguri can surely emerge as a powerful
IT destination in eastern India.