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Shree Rathi Retail kick start another showroom in Siliguri

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Shree Rathi Retail kick start another showroom in Siliguri

With an objective to strengthen its presence in the market and to keep offline market alive, Siliguri based Shri Rathi Retail has opened a multi-branded retail store that will stock all IT products including camera, computer accessories, printer, speakers, networking products, mobiles, CCTV’s, accounting software and many more under one roof. The store was inaugurated by Commissioner of Police Manoj Verma. The new store has located at Hakimpada in Siliguri.

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Elaborating on the reasons for opening a new retail store in these market conditions, Rajesh Rathi, Director, Shree Rathi Retail mentioned, “We already have our office and three retail store that is located in another market. If we want to display our products for our customers, we have to send them to the retail store, which is located at a distance. Customers are not always keen to travel the distance. So, we decided to inaugurate a showroom, which is in the main market and is easily accessible by customers. Hence, we decided to invest in a showroom, even though the market condition would advise us against it.”

“We didn’t want to lose any more customers and this move would help us in earning profitability. Retail stores are anyways a better platform to attract any type of customers and showcase the products in a large space,” he added.

With the opening of the new showroom, Shree Rathi Retail will deals in all West Bengal, Sikkim, Bhutan and aiming to double its turnover. With the festival season approaching, the company is planning to establish a strong image of its showroom to attract a larger base of customers.

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