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Follow UsTo enhance its performance
capabilities,
Stop has deployed Oracle Data Integrator
Enterprise Edition as a part of its enterprise data warehouse. With
Oracle Data Integrator, Shoppers Stop is able to reduce the time
taken to refresh data to its data warehouse from half a day to one
hour, which ensures managers receive timely sales, inventory and
loyalty data.
It helps the team load data
in increments from multiple disparate systems into the data warehouse
overnight, cleanse the data and make it available to associates the
next morning. In addition, they are able to better analyze which
products are selling through its 30 stores in 13 cities and also
analyze customer-buying behavior so they can maintain optimum
inventory levels.
Arun Gupta, Customer Care
Associate and Group CTO, Shoppers Stop, said, "It helps optimize
business and reduce operational IT budgets and Oracle has been a key
component in helping us in our quest towards delivering value to
business."
"Oracle Data Integrator
provided our managers with access to timely and accurate data. This
helped them to better analyze the sales performance of their stores
and develop marketing programmes that target different customer
segments," said Avanoor Krishnakumar, Customer Care Associate
and Deputy GM, Solutions and Technology Team, Shoppers Stop. "The
deployment has ensured superior capabilities in real-time data
movement, data transformations and higher data quality along with
improved business intelligence by ensuring scalability, maximum
performance and reduced total cost of ownership," added
Krishnakumar.
With Oracle Data
Integrator,
the company's sales teams are able to complete standard reports in
minutes as compared to an hour with the previous technology platform.
It has also helped improve Shopper's Stop's customer loyalty
programme ie 'First Citizen' that reaches out to nearly 1.7 million
members.