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Shillong: The underdog market

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DQW Bureau
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style="margin-bottom: 0in; font-weight: normal; text-decoration: none;"
lang="en-US">The capital of
Meghalaya (One of
the seven sisters of the north east of India), Shillong, is one of
the smallest states in India. Situated at an average altitude of
4,908 feet above sea level, Shillong is also the headquarter of the
East Khasi Hills district. Shillong remained the capital of undivided
Assam until the creation of the new state of Meghalaya on January 21,
1972. It is said that the rolling hills around the town reminded the
European settlers of Scotland. Hence, Shillong is also known as
Scotland of the East. A self proclaimed rock music capital of India,
Shillong is well connected by roads with all major north eastern
states. Two major National Highways pass through Shillong, which
connects the city to its neighboring cities like Guwahati, Tripura
and Mizoram.
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The city has been witnessing a
slow and steady growth in the IT business for the past few years. style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">
Government, defense and education sector are the three prime business
verticals in Shillong, out of which the government sector
contributes the most, as it receives a commendable amount of fund
from the central government. According to Rajiv Kalra, CEO, I style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">ndian
Export
& Import, “Although the market has recovered from the
slowdown, in the last two months, business has been quite dull with
no new developments happening in the region.”
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style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">HP,
Zenith,
Hallmark and Sharp has been the major selling brands in the
city and hardware, peripherals and laptops are the top selling
products. Sharing the current market trend, Kalra said, “The shift
in sales from desktops to laptops has been quite obvious, laptop
sales off-late has been increasing tremendously. However, desktop
still tops the SOHO chart.” Although
the city is located at a remote place, and there has not been any
significant development in the IT sector in the recent past, Kalra
still predicts that the market will definitely grow and improve in
the coming years.
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