Sharp goes bullish on indoor air purifier business

On the back of steadily growing consumer awareness regarding the threat of indoor air pollution, consumer electronics company, Sharp is eyeing deeper market penetration in India for their innovative Sharp Plasma cluster Air Purifiers which have already created ripples in metros as well as tier-I and II cities across the country.

Sharp is also in the process of developing customized product range in indoor air purifier segment. “Our idea is not to sell our product, but to provide indoor air quality solutions to our customers and so, we will keep bringing new products in this segment,” said Shuvendu Mazumdar, National Product Manager, Sharp Business Systems (India) Pvt. Ltd..

Growing at a CAGR of 45 per cent, the Air Purifiers does not remain a niche category in Indian market and so, almost all the leading brands have entered into the category with their products. Among them, Sharp has successfully established its leadership position with its revolutionary Plasmacluster Ion Technology for indoor air treatment. By generating negative and positive ions which are created in natural environments like a forest, Sharp Plasmacluster air purifiers kill all harmful substances like pollen dust, allergens, virus, mould, gases and foul smell not just from the air but also from the surface of things kept indoors and thus, they create a neutral and fresh environment to breathe easy and safe air.

The effectiveness of Sharp’s Plasmacluster air purifiers have been certified by renowned academic and research institutes around the world, including the Asthma Society of India to be most effective in removal of triggers that cause Morning Allergy and Asthma. Sharp Plasmacluster Air Purifiers can be used wherever the threat of air & surface contamination remains high like homes & toilets, in car, as well as public spaces like hotels rooms & lobbies, theatre & banquet halls, offices and changing rooms,  pharmaceutical and food storage to name a few. Sharp Plasmacluster Air Purifiers are priced in the range of Rs. 20,000 to Rs. 33,000, and are available through retail outlets across India.