Shani bets on wireless broadband market

Gujarat-based Shani

Peripherals Pvt Ltd is

expanding its business. The company, which is primarily into system integration

and distribution of computer components in the region, is now scaling up its

operations across the country to grow into a national player. As an exclusive

distributor for Motorola Canopy, the company is betting big on the wireless

broadband market in India. "The current drive is to focus only on Motorola

Canopy portfolio of products and we are building relationship with national

system integrators, ISPs and regional solution providers, to push our wireless

broadband solutions. Meanwhile, we are working with some state governments in

the west, in their e-governance projects," said Kshitij Desai, Director,

Shani Peripherals.

The company has recently expanded its operations in north,

with Delhi as the regional hub. "In fact, we are reaching the eastern

market through Delhi only, while Mumbai will take care of the complete

west," he informed. South is another major market for the company, which is

being managed from Chennai.

"We have already started to operate in Chennai and now,

looking at getting into Andhra Pradesh, Karnataka and Kerala. The company would

appoint channel partners across the region and we will address the market only

through them," said B Selvamuthukumar, Senior Business Manager (south),

Shani Peripherals. The company is in the process of appointing ACRs (Authorized

Canopy Resellers) and ACSPs (Authorized Canopy Solution Providers) across the

country, and south alone will have 200 ACRs and 50 ACSPs.

Coimbatore, Madurai, Trichy, Salem,

Vellore, Nilgiris, Tirunelveli, Pondicherry, Hyderabad (Secunderabad),

Visakhapatnam, Vijayawada,

Bangalore, Mysore, Belgaum, Gulbarga, Udipi, Kolar, Raichur, Cochin and

Trivandrum are some of the cities/towns identified for expansion and appointing

channel partners.

"Wireless is the future and broadband is going to drive the content.

India is on the threshold of wireless revolution and businesses are looking

forward for a scalable solution to adopt themselves to the future requirements,

without much change. With Motorola-a world leader in wireless broadband

technology, we will be able to address the market well and Canopy products are

truly scalable in nature," elaborated Selvamuthkumar.

Talking about the expansion program, Desai said, "Shani

Peripherals, in future, would look for only technology products and services to

expand its business. It is the only way to improve the business and

profitability at the same time." The company wants to get into VoIP and

security, in the next stage.

The company projects a revenue of Rs 40 crore in the current fiscal, while

last year it closed the books with a turnover of Rs 24 crore. "Our aim is

to register 100 percent growth every year and the company would expand its

business accordingly," he added.

S Gopikrishna


Chennai