Peripherals Pvt Ltd is
expanding its business. The company, which is primarily into system integration
and distribution of computer components in the region, is now scaling up its
operations across the country to grow into a national player. As an exclusive
distributor for Motorola Canopy, the company is betting big on the wireless
broadband market in India. "The current drive is to focus only on Motorola
Canopy portfolio of products and we are building relationship with national
system integrators, ISPs and regional solution providers, to push our wireless
broadband solutions. Meanwhile, we are working with some state governments in
the west, in their e-governance projects," said Kshitij Desai, Director,
The company has recently expanded its operations in north,
with Delhi as the regional hub. "In fact, we are reaching the eastern
market through Delhi only, while Mumbai will take care of the complete
west," he informed. South is another major market for the company, which is
being managed from Chennai.
"We have already started to operate in Chennai and now,
looking at getting into Andhra Pradesh, Karnataka and Kerala. The company would
appoint channel partners across the region and we will address the market only
through them," said B Selvamuthukumar, Senior Business Manager (south),
Shani Peripherals. The company is in the process of appointing ACRs (Authorized
Canopy Resellers) and ACSPs (Authorized Canopy Solution Providers) across the
country, and south alone will have 200 ACRs and 50 ACSPs.
Coimbatore, Madurai, Trichy, Salem,
Vellore, Nilgiris, Tirunelveli, Pondicherry, Hyderabad (Secunderabad),
Bangalore, Mysore, Belgaum, Gulbarga, Udipi, Kolar, Raichur, Cochin and
Trivandrum are some of the cities/towns identified for expansion and appointing
"Wireless is the future and broadband is going to drive the content.
India is on the threshold of wireless revolution and businesses are looking
forward for a scalable solution to adopt themselves to the future requirements,
without much change. With Motorola-a world leader in wireless broadband
technology, we will be able to address the market well and Canopy products are
truly scalable in nature," elaborated Selvamuthkumar.
Talking about the expansion program, Desai said, "Shani
Peripherals, in future, would look for only technology products and services to
expand its business. It is the only way to improve the business and
profitability at the same time." The company wants to get into VoIP and
security, in the next stage.
The company projects a revenue of Rs 40 crore in the current fiscal, while
last year it closed the books with a turnover of Rs 24 crore. "Our aim is
to register 100 percent growth every year and the company would expand its
business accordingly," he added.