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Shamrel Enterprises opens Zenith showroom

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DQW Bureau
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Nehru Place based Sham-rel Enterprises inaug-urated its first

Zenith showroom.


Said a very enthusiastic Shama Gupta, Director of the company, "This is the

first Zenith showroom here and we are all prepared to make it popular to the

masses."

Shamrel, which was started in 1998 and earlier dealt with

Zenith, PCS and assembled PCs, is now totally concentrating on their Zenith

showroom and have completely given up the assembled business. Along with the

Zenith products, the sho-wroom will also showcase Microsoft software, as Zenith

computers do not come with software.

Gupta reasoned, "Zenith computer is almost at par with

the assembled ones. But the advantage you get in buying a branded PC is

satisfaction. So there was no point in con-tinuing with the assembled

business."

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She also quoted, "Earlier, we were not able to make

satis-factory margins but now, we can give products to dealers at the cost

price. Now we can app-oint our own sub-dealers too, once we are settled in this

sho-wroom. Apart from this, we will provide warranty support to the dealers and

for the after-sale services, we will be the point of contact and will send our

own engineers."

As far as the price is concer-ned, Gupta said, "Undoubtedly, the price

will be competitive." At the moment, the company is targeting to achieve Rs

1 crore sales in a year.

Karma Negi


New Delhi

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