SES to distribute Microsoft hardware products

DQW Bureau
06 Feb 2004


Microsoft today announced the signing up of SES Technologies Ltd as a

distributor for HED products in India. Ranked the fourth largest IT distributor

in India, SES has a countrywide network of more than 3,500 channel partners,

which will now be leveraged for retailing Microsoft hardware products, primarily

keyboards and mouses.

Commenting on the new distribution partner, Mohit Anand, Manager (Home and

Entertainment Division), Micro-soft India, said, "Our channel partners

represent our biggest asset today and we are con-stantly thinking of new ways

to make this relationship stronger. Our partnership with SES is a significant

step in this direction."

Added PK Krishnaprasad, CEO, SES, "The mantra for success in the IT

business is a good product backed by effe-ctive reach and penetration. We are

geared to leverage the world class quality products offered by Microsoft through

our reach and penetration acr-oss the country and establish our presence beyond

the metros."

In addition, Microsoft has also appointed eight Aggrega-tor Partners across

each of the eight key regions. These inc-lude Advanced Management in Kolkata for

the eastern region, Trifin Technologies in New Delhi for North India and Sri

Durga Computech Pvt Ltd in Bangalore.

CyberMedia News Service

New Delhi