SES Technologies to import Microsoft's hardware

SES Technologies is looking forward to three major tie-ups in the coming days to drive its growth. The first tie-up is with Microsoft for the latter's hardware business. As a part of the deal, SES would import Microsoft's mice, keyboards and gaming devices and distribute them in the country.

The other major vendor with which SES has tied up is IBM. SES would import IBM mobile processors and high-end server hard drives. Says PK Krishnaprasad, Chief Executive, "We want to add value to the distribution business that we are in."

The third tie-up is an extension of its current alliance with Intel. SES has become the exclusive distributor for Intel's motherboard chipsets. It will also distribute Intel's consumer product line and mobile processors.

SES is taking up the distribution of computer telephony products from Dialogic which was taken over by Intel last year. A separate division is being established to distribute these products to those partners who provide infrastructure to call centers and hospitality industry.

SES is also planning to focus on distributing assembled Intel notebooks. SES is confident of doing well with these notebooks since they will be priced 30 percent less than the branded products.

Krishnaprasad candidly admitted that a three-digit growth was impossible to achieve this year given the slump in demand. However, he was confident that the new alliances and product diversification would bring about a 35 to 40 percent growth.

(CNS)