Seagate Technology gave concrete shape to its plans of expanding in the Asia Pacific region by establishing its business office in India. The new India office will be located at The International Trade Tower at the hub of IT industry in Delhi, Nehru Place. The new office will be a business development center and would be dealing in customer support and marketing and would not be a sales office.Â
“We are totally committed to our channel partners and other OEMs for our distribution. With the establishment of the new office, there will be no change in the distribution strategy,” said Don E Kennedy, VP (Asia Pacific, Sales & Marketing), Seagate. He added that even when the PC sales are going down by industrial reports, it is the non PC segment which is driving the storage market.Â
Sharad Shrivastava, Country Manager (India), Seagate will head the office in India and will lead the business development management, field application engineering and administrative staff, which will currently be four in number. Kennedy cited the emerging markets for storage in Consumer Electronics, Storage Area Networks and Server appliances. He also informed that the 70 percent market share of the storage devices that Seagate enjoys in India in the September quarter (IDC) is almost three times the market share of Seagate globally. He reiterated the criticality of the Indian market for Seagate and said that it will continue to support its local distributors-ACI, Karma, Ingram Micro and Aditya for its products.
Kennedy added that growth drivers for Seagate and the storage industry are the new consumer applications in the home PC segment and the commercial sector. He said that Seagate would be strengthening its position in the B and C class segment in the coming year in India.