Seagate confirms appointment of Supertron, Fortune

DQC News Bureau New Delhi, Dec 8

Seagate Technology has finally confirmed the news about the

appointment of two new national distributors-Supertron Electronics and Fortune

Marketing. DQ Channels, through its daily Solutions Alert, had broken

this news two weeks ago, during which the company officials were tight-lipped

about the development.

Announcing the appointment, Seagate now hopes to leverage the

combined strength of all four-distribution partners, which includes its existing

distributors-Ingram Micro and Redington.

"Studies show that market and user preference is in favor

of Seagate. We would like to build on this strength and ensure that we have

optimal coverage of the market across geographies, across industry segments and

across vertical markets, which is why we added our new distributors Supertron

Electronics and Fortune marketing," said Rajesh Khurana, Country Manager,

Seagate.

"We also want to reach out to the growing user segments who

demand the latest high-capacity drives and best-in-class support. Ingram Micro

and Redington, who have been working with Seagate for over 10 years, have

invested in building their infrastructure for sales and support, and are

well-suited to continue covering high-cap and retail product lines for

Seagate."

Excited by the appointment, Manoj Gupta, CEO, Fortune Marketing

said, "Seagate is a world leader in hard disc drives, and enjoys a very

strong brand loyalty in India. Seagate's external drives and branded solutions

are a major draw in the retail market."

According to VK Bhandari, Chief MD, Supertron Electronics,

Seagate has always been a best seller for SEL. "Their new high-capacity

disc drives are the right fit for today's customers as enterprise and

individuals are both consuming digital content like never before," he

added.