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Scitex Digital Printing enters India

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DQW Bureau
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Singapore based Scitex Digital Printing, an indu-strial digital printing

firm, has announced its entry in India by officially introducing its new range

of Versa-Mark pri-nting systems and narrow for-mat printers called Dijit in cit-ies

like Delhi, Lucknow, Kanpur, Mumbai, Nagpur, Pune, Banga-lore, Kolkata,

Hyderabad, Ahmedabad and Chandigarh.

The company has tied up with Delhi based Creed Engineers (P) Ltd to market

and distribute the entire range of products in India, through its dedicated

country-wide channel network.

In the product reali-gnment, the Versa-Mark brand family now has three

distinct product lines–VersaMark JetBlack–an entry level monochrome series;

VersaMark Vantage–a mid-line series and VersaMark Ultra–a high-end series.

Both the JetBlack and Vantage pro-ducts are available with a print speed of 350

feet per minute (fpm) and can be upgraded to 500 fpm. Ultra is available at 500

fpm with the capability to print up to 1000 fpm. According to the press release,

each series offers several models of printing systems and each model features

high-speed, 100 percent variable data digital printing technology and a modular

design architecture.

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"Scitex has identified India, China, Korea and Japan as its strategic

markets for the future. The Indian operations will be overseen from regional

head-quarters in Singapore even as the company is contemplating a wholly owned

arm in India in a couple of years," explained Kazem Samandari, VP (Global

Marketing and Product Mana-gement), Scitex Digital Printing.

Summarizing the company’s strategy for revamping the VersaMark brand,

Samandari concluded, "We are committed to serving our industry by providing

the widest possible selection of innovative pro-ducts with a sensitivity to the

real-world concern for capital preservation."

CyberMedia News Service


New Delhi

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