Advertisment

SAS mulls expansion in India 

author-image
DQW Bureau
New Update





Advertisment

SAS India, the wholly owned subsidiary of US-based CRM Solutions provider, SAS Inc, is planning to expand its operations in India. This includes increasing its market share, partners, branch offices, employees, customer base and revenues. SAS in India is headquartered in Mumbai with branch offices in Delhi and Bangalore. The company plans to open an office in Chennai soon.

"Asia Pacific region contributes 10 percent to the company's global revenues. This year we expect the contribution to increase up to 20 percent and China and India are identified as the major growth areas. In this regard we are planning to scale up our operations to meet the market demands," said Gourish Hosangady, CEO and Managing Director, SAS India.

The company currently enjoys 10 to 15 percent market share in the analytical CRM space in the country and expects to increase up to 25 percent in the wake of IT spending by banking, financial institutions and telecommunication sectors. The company offers products and solutions in the CRM space with its Information Delivery Architecture, a suite of business intelligence solutions.

Advertisment

Presently the company does 80 percent of its business in the country directly while the rest is done by partners. It plans to increase its partners' presence in the country and scale up their contribution to its revenue up to 35 percent. Its partners in India include Satyam Computers Services, Tata Infotech, TCS, apart from global partners like PricewaterhouseCoopers. 



The company is currently hiring employees for its Indian team. It plans to increase its employee strength by over 30 percent. "An investment of $2 million has been made so far in the Indian subsidiary and 20 percent of the revenue is put back in the subsidiary every year, since its inception in 1997," added Hosangady. Currently, the company's customer base is about 70 and is expected to increase up to 110 to 120 by December 2002, thanks to the expansion efforts.

Ranjeet Rayen 


(CNS)

Advertisment