SAP's new software for KKR IPL auction

SAP labs has developed a special tool to bid on players during IPL auction along with Kolkata Knight Riders. The software developed under SAP HANA platform is called SAP Auction Analytics which will help bidders, in this case KKR, to scout out the right talent in the auction process.

Prior to the IPL auction which begins on 12th February, SAP and KKR jointly announced the SAP Auction today in Bangalore. The software which is built on database from IPL matches, Champion's League will help to differentiate between capped and un-capped players. It will be providing a detailed information on each cricketer's statistics, performance and score. Commenting o the chief pain-points this software will be addressing, Anirban Dey, MD, SAP Labs India, said, "This software will help KKR bidding team to know why a particular player is good and suitable for the team. It will be fully aware of the options to constitute the KKR team. This will help them to stay on top in the entire bidding process".

Venky Mysore, MD and CEO, KKR, said, "SAP as a leader in providing innovative software solutions is an ideal partner to equip us with technology that can aid in effective decision making during auction".

SAP has come up with a whole new range of software for the sports and entertainment industry focusing both on provider and user experience. According to Anirban Dey, "SAP has this whole range of software where the gamut of engagement is a lot more". SAP Fan Experience, SAP Scouting, SAP Web ticketing are some of the software developed for both sports and entertainment industry.