SAP expands SMB footprint in India

DQW Bureau
07 Oct 2004

Enterprise software solutions company, SAP India, has announced that it had
doubled its customer base in the SMB category having added on 45 new SMB
custo-mers so far this year, compared to 30 customers in fiscal 2003. Targeting
the 20,000 odd Indian SMBs whose revenues fall between Rs 50 crore and Rs 400
crore, the company ho-pes to become the number one SMB player in the APAC

Briefing media, Srinivas Rao, Sales Director-SMB, SAP India said, "We
have pre-packaged solutions that are low-cost and also reduce the time to imp-lement
the solutions through pre-configuration. We also offer solutions that are
indu-stry specific which can also be applicable to micro verticals."

According to him, the indu-stry specific solutions develo-ped on mySAP
solutions would result in 30 percent reduction in total cost of ownership and 40
percent reduction in imple-mentation time, compared to traditional solutions.

Rao added that the company would be focusing on critical verticals like
pharmaceuticals, textile manufacturing, auto components and the manu-facturing

The midsize market for ERP solutions is expected to grow from the current
$nine million to $31 million in 2010. "In 2003, the mid market segment
accounted for 41 percent of the total ERP market. This is esti-mated to grow to
63 percent by 2010 at a CAGR of 19.2 percent," said Alok Shende,
director-technology practice, Frost & Sullivan. Rao said that SAP now has
tie ups with 10 partners like Bristlecone, Siemens Information Systems, OBT
Global, Wipro, Tata Steel and for SMB solutions.

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