SAP expands SMB footprint in India

DQW Bureau
07 Oct 2004
New Update


Enterprise software solutions company, SAP India, has announced that it had

doubled its customer base in the SMB category having added on 45 new SMB

custo-mers so far this year, compared to 30 customers in fiscal 2003. Targeting

the 20,000 odd Indian SMBs whose revenues fall between Rs 50 crore and Rs 400

crore, the company ho-pes to become the number one SMB player in the APAC


Briefing media, Srinivas Rao, Sales Director-SMB, SAP India said, "We

have pre-packaged solutions that are low-cost and also reduce the time to imp-lement

the solutions through pre-configuration. We also offer solutions that are

indu-stry specific which can also be applicable to micro verticals."

According to him, the indu-stry specific solutions develo-ped on mySAP

solutions would result in 30 percent reduction in total cost of ownership and 40

percent reduction in imple-mentation time, compared to traditional solutions.


Rao added that the company would be focusing on critical verticals like

pharmaceuticals, textile manufacturing, auto components and the manu-facturing


The midsize market for ERP solutions is expected to grow from the current

$nine million to $31 million in 2010. "In 2003, the mid market segment

accounted for 41 percent of the total ERP market. This is esti-mated to grow to

63 percent by 2010 at a CAGR of 19.2 percent," said Alok Shende,

director-technology practice, Frost & Sullivan. Rao said that SAP now has

tie ups with 10 partners like Bristlecone, Siemens Information Systems, OBT

Global, Wipro, Tata Steel and for SMB solutions.

CyberMedia News