Sansui technology to integrate digital printing with web

The integration of digital print and web technologies is radically affecting the design, development and success of direct marketing programs. Pune-based Sansui Software has introduced PublishNow!, a software that integrates digital print technology and the web and delivers different answers for collateral-on-demand needs.

Talking to CNS, Ravi Duggal, Group Chairman, Sansui Software said that the market requirement for current product information, versioning and personalization of collateral are increasing while the need to maintain brand control and reduce costs is unrelenting. According to Duggal, with the use of PublishNow, one can select various methods of getting the collaterals designed. "You can chose between the ready for print or dispatch to a printer option-making your advertisement file re-sizable, re-usable and all this in a format of the future," he said.

The new software enables users in text entry, image selection, previewing and processing using a web browser and Acrobat Reader. This finds applications in different kinds of automobile advertisements and marketing collateral. One could also use it to create brochures, fliers, posters, and mailers or design high quality advertisements. The stationary design flavor enables the rapid creation of stationery-fax cover sheets, letterheads, visiting cars and envelopes.

Duggal said that the company is aggressively promoting PublishNow in the US and European markets. 

The company had earlier developed a web-based advertisement system offering two newspaper advertisement systems for real-estate brokers and automobile dealers. With web interfaces and pre-designed templates, the system doesn't require much user-end training. Also, advertisements can be simultaneously created for both print and web media. It is formatted using cascading style sheets and is passed to the web server.

Sansui's SmartNews Suite includes modules for photo, media and newswire handling, reporter submissions, story workflow, classified advertisement pagination and bureau management. Both Lotus Notes and SQL support the browser-based system.

Duggal said that his company is in the midst of setting up distribution channels in UK, Germany, Cyprus, US and Canada. The company also plans to increase its current strength by adding 30 more people in the next six months when the company starts preparing to scale up operations. 

Nanda Kasabe

(CNS)