Sanovi Technologies on an expansion spree

Sanovi Technologies, an
end-to-end disaster recovery management software company is
aggressively looking at expanding its reach to tier-2 system
integrators. After doing a fair business in the govt, BFSI and
telecom sectors, the company is now looking at the SMB segment; and
to cater to this market, it is evolving its disaster recovery
management as a service model.

Ashis Guha, president,
global sales, Sanovi Technologies, who joined the company in February
this year said, “Sanvoi is an Indian company. After receiving
investments of $5 mn from Betul Oil Group of the US, we have started
expanding our sales presence of Sanovi DRM products in the market and
increase its R&D activities. We have also opened our third office
in Delhi.”

Today, the company offers
its solutions to EMC, Hitachi, IBM and HP line of products. “We are
working very closely with our tier-1 partners including-Wipro,
iValue, HCL and TCS. In addition to these, we will be adding one more
national distributor shortly,” Guha added.

While there is an
interest
for DRM solutions among mid-market resellers, as well as customers,
the cost of setting up DRM solutions is too high for many of them.
Therefore, the company is looking at offering DRM solutions as a
service. “Currently, weare working on the basis of a subscription
model. By the next quarter we see SMB customers coming into our fold.
For this we are tying-up with service providers like NetMagic and
Reliance. Besides expanding India business, we are also making
inroads into the APAC region. We are looking at appointing local SIs
in Singapore, Malaysia, Hong Kong and Japan,” Guha concluded.