Samsung to expand Brand Shop network

Samsung
India is targeting to expand its Brand Shop network across the country by 30
percent within this year to enhance market penetration and growth of market.

At present there are 80
Samsung Brand Shops in the country. R Zutshi, Deputy MD, Samsung India said that
by enhancing the product availability across multibrand counters beyond nine
cities it would be able to tap a major share in LCD TVs market in the country.

On the launch of six new LCD
models Zutchi said that the company had sold 1.5 million colour TVs last year
and recorded 100 percent jump in Flat TV sales last year. “We are targeting to
sell 1.8 million TV this year including the flat and slim flat TVs. We are
planning to commence the production of SlimFit TVs at our Noida facility by Feb
end,” he said.

He said that in the direction
of becoming more customer oriented and responding faster to the needs of the
market, the company has put in place a regional sales structure. The growth
drivers for the year 2006 are flat TV and digital media products.

“Our differential product
offering and the growing product availability will help fuel the growth of LCD
market. We are hopeful that the flat panel TVs would contribute five percent to
our total CTV sales this year,” said Pradeep Tognatta, Director, Sales,
Samsung India.

DQW News Bureau New Delhi,
Jan 31