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Samsung sets up academy for the SI community

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DQW Bureau
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Samsung India Electronics Ltd has announced the launch of the Sam-sung System

Integrator Aca-demy. The Academy will run a training and certification program

for the SI community. According to the press release, an essential part of the

training program includes product sessions, technology updates and sales

management skills.

The training will provide the SI community an insight into Samsung products,

the organization and the know-ledge and skills to enable them to sell the

company's products to customers and retain them.

The partners certified by this academy will be called Sam-sung Authorized

System Inte-grator (SASI). These SASIs will be given authorized certi-ficates

valid for 12 months along with Samsung unifo-rms, POPs, banners, product demo

CDs, POS, leaflets and other promotional material. Apart from these, there are

plans for a lot of interactive sales workshops, lucky draws and early bird

prizes.

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The release further states that the highlight of the pro-gram is that

globally the Sam-sung community recognizes a channel partner authorized through

this academy. By undergoing training sessions in this academy, the SASIs will

automatically get enrolled to a host of bundled offers, pro-motional programs

and busi-ness forums.

As the first phase of the program, the academy will run training programs in

32 cities and towns across the country.

Speaking on this occasion, Samsung India Electronics Ltd VP Vivek Prakash,

"One of the key reasons of our success has been the unstinted sup-port of

the SI community over the years. This academy is an integral part of Samsung's

strategy to maintain its lea-dership position, increase market share."

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