Samsung’s NetGains to push high-end products

Samsung has announced the launch of NetGains, a point-based incentive
program, for its 170 star elite partners. Unlike previous programs, partners
will earn points only on meeting assigned weekly targets. This also marks a
departure from the earlier practice of monthly targets.

The program is being run in its entirety on www.seiit.net and is applicable
on the purchase of any Samsung product. However, partners will earn greater
number of points on the sale of high-end products, like TFT LCD monitors, laser
printers and combo-drives.

Said Monider Jain, National Marketing Manager, SEIIT, “Points earned are
directly proportional not only to the value but also to the strategic importance
of the product.”

Targets will be set by the company on a weekly basis from Monday to Saturday
and non-achievement of weekly targets will lead to penalties. Points earned can
be exchanged for gifts ranging from dinners to cars.

Under the NetGains umbrella, Samsung also launched a five-week program,
InterTrade, for rewarding resellers buying high-end products from NetGains
partners. To make the program easy to execute Samsung has issued InterTrade
cheque books to partners.

A cheque is issued with every product sold by the partner to a reseller to
validate the sale. The reseller registers on www.seiit.com and enters the
InterTrade cheque numbers to earn points. “This is hassle free as we will do
the validation of the sales,” said Jain.

Mohit Chhabra

(CNS)