Samsung puts fresh thrust on digital media products

Samsung India announced the launch of a slew of high tech lifestyle oriented
digital media products—digital audio players, digital slim cameras and digital
camcorders and a 32" SlimFit TV in the country, redefining the concept of
personal entertainment and mobility. To market its innovative, lifestyle
products, the company has also introduced a retail concept store-Samsung
Digital Zone.

"The new lifestyle pro-ducts call for innovative marketing strategies
and that is why we are looking at retailing these products not only through
conventional multi brand outlets but also through our exclusive brand stores,
select IT channels as well as our exclusive Samsung Digital Zones," said R
Zutshi, Deputy Managing Director, Samsung India. Samsung set up its first
Samsung Digital Zone in Kolkata, for marketing its hi-end consumer electronics
and digital lifestyle pro-ducts. The company plans to set up six to seven more
Samsung Digital Zones in the country this year.

Emphasizing style in technology, Samsung launched five high tech digital
audio players— YP-C1, YP-T7, YP-T8, YP-F1 and YH-J70 priced between Rs 4,900
to Rs 22,900. With the introduction of the new range, Samsung has an offering of
10 compact, technologically advanced and fashionable digital audio players in
its portfolio, priced in the range of Rs 4,900 to Rs 22,900.

The digital still camera (DSC) range from Samsung includes DSCs with camera
resolution ranging from 4.0 mega pixel to 7.1 mega pixel; Internal memory
ranging from 16MB to 64 MB; SD/MMC card compatibility; PictBridge or direct
printing capability and a large TFT LCD screen.

The flagship model of the range, Digimax V700 comes with a 7.1-mega-pixel
high-resolution digital camera with Schneider lens for crystal clear images. The
Samsung Digimax I5 slim 5.0-mega-pixel high-resolution digital camera comes with
an internal memory of 50 MB. It has a unique safety flash feature that gives
enhanced image clarity and more natural images in places without sufficient
light source. This slim DSC is priced at Rs 22, 990. The Samsung DSC range is
priced between Rs 8490 to Rs 24,990. 

The company also ann-ounced the launch of Miniket X, which can be strapped on
to the head, arm or waist of the outdoor enthusiast. Outdoors sports shooting is
available with the moisture proof function. The Miniket X is priced at Rs
49,000.

DQW News Bureau

New Delhi