Samsung launches NetGains for Star Elite Partners

Samsung has announced the launch of NetGains, a point-based incentive program, for its 170 Star Elite Partners. Unlike previous programs, partners will earn points only on meeting assigned weekly targets. This also marks a departure from the earlier practice of monthly targets. 

The program is being run in its entirety on www.seiit.net and is applicable on the purchase of any Samsung product. However partners will earn greater number of points on the sale of high-end products, like TFT LCD monitors, laser printers and combo-drives. Says Monider Jain, National Marketing Manager, SEIIT, "Points earned are directly proportional not only to the value but also to the strategic importance of the product." 

Targets will be set by the company on a weekly basis from Monday to Saturday and non-achievement of weekly targets will lead to penalties. Points earned can be exchanged for gifts ranging from dinners to cars. 

Under the NetGains umbrella, Samsung also launched a five-week program, InterTrade, for rewarding resellers buying high-end products from NetGains partners. To make the program easy to execute Samsung has issued InterTrade cheque books to partners. 

A cheque is issued with every product sold by the partner to a reseller to validate the sale. The reseller registers on www.seiit.com and enters the InterTrade cheque numbers to earn points. "This is hassle free as we will do the validation of the sales," says
Moninder. 

Mohit Chhabra 

(CNS)