Samsung launches mega festival promotion

Samsung India Electronics Ltd (SIEL) is launching its mega festival promotion
called 'Samsung Pinning Toh Winning Offer'. Starting from October 14, this
promotion will run on an all India basis where the consu-mer stands to win an
assured gift on the purchase of any Samsung product, has gifts worth Rs. 100
crore to offer as prizes.

The offer entitles the buyer of a Samsung product, a card with a unique 16
digit alpha-numeric code. All the consu-mer has to do is SMS "SAM"
followed by the 16 character code to 8888 and they would immediately get a
message showing what gift has been won. This works on both GSM and CDMA
platform. The Samsung 'Pinning Toh Winn-ing Offer' is on between Oct 14-Nov
25, 2004.

The gifts that can be won as part of the Promotion incl-ude Samsung
Projection TVs, Samsung Mobile Phones, Samsung Yepp Disc Players, Samsung DVD
players, Titan Fast Track Glares, Touch Screen Landline Phone, Trendy Portable
Travel Iron and Britannica Encyclopedia 3 pack CDs.

"Samsung India has a long standing commitment to its consumers. Time and
again we have been adding value for our customers with cutting-edge products and
path-breaking consumer pro-motion campaigns.

"Pinning Toh Winning Offer' is our latest consumer promotion for the
festive season. By launching this campaign we expect to maxi-mize our sales
during the festival period," stated R Zutshi, Director, SIEL.

The Company will be going in for aggressive print, outdoor as well as
television advertising to support the promotion. The offer would be running in
the whole country.

CyberMedia News

New Delhi