Samsung join hands with Google and Aircel for HWGO

Samsung has partnered in the Google's Helping Women Get Online initiative along with Aircel. The initiative was launched in November 2013 to increase the access of internet among women in India.

During the course of time it was realized that it was due to accessibility issue that the campaign was not deriving results as expected. Samsung's partnership will fill the gap. Internet training sessions will be provided jointly by Samsung & Google on both Internet usage and Samsung smart phones powered by Aircel data.

One of the many activities to address this scenario involves Internet training in cities and towns across 12 states in the country, targeting over 4 million literate women from low income groups. The program also targets girl students with an aim to build them as influencers and bring about a long-term societal change.

"At Samsung, we constantly work towards creating technologically advanced devices that empower our customers and make their everyday lives easier and more efficient. Given that Internet access through mobile phones is considered the next technological leapfrog in India, Samsung's association with Google's Helping Women Get Online initiative serves as an ideal platform for the brand's commitment towards opening newer possibilities for people everywhere", said Asim Warsi, VP, Mobile and IT, Samsung India.

"Helping Women Get Online is an initiative that aims to empower women and give them the tools to access and use the Internet effectively. With the help of mobile Internet, women can leverage new opportunities, educate themselves and lead a better life. We are extremely excited and happy to partner with Samsung to support women and bring them online", said Sandeep Menon, director marketing, Google India.

Anupam Vasudev, CMO, Aircel, said "Aircel has positioned itself as a leading innovative mobile services provider with a focus on data. For the uptake of data services in the country, it is critical to empower the customers to make them realize the immense potential of data in today's digital age and constantly educate them on how it can make their lives better. In line with our objective, we are delighted to partner with Samsung and Google for this unique initiative which will enable women to learn and use internet in their daily lives and benefit from it".

Executed through ground activations, HWGO activations will have trainers using Samsung smartphones powered by Aircel data to demonstrate the ease of using the Internet for various purposes. They will also get a chance to try out what they learn, on Samsung smartphones available for demonstration purposes at each activation location and can get their queries resolved through a dedicated Helping Women Get Online toll free number 1800 41 999 77 set up under this initiative.

Aircel will provide free 500 MB data access for up to 6 months with select Samsung smartphone purchase to encourage women to go online and explore the world of internet through their mobile phone screens.

Samsung smartphones - available at a range of prices and incorporating various language features - will enable women reached by the campaign to quickly understand the ease and use of going online, often in the language they are literate in.