Samsung India launches site for home segment

Cyber News Service
New Delhi, Nov 1

Samsung Electronics India Pvt Ltd has launched an initiative enabling customers to configure their own PC through the use of its new web initiative called “build your own PC”. The website called Buildurpc.com is powered by the concept of providing knowledge to its customers by addressing the knowledge gap that exists among potential customers.

The site is essentially targeted at the home segment with the assumption that potential customer would have prior exposure to computers. Thus what the site offers is educate the user as to what his requirements of a PC would be like. This is to “do away with the advise of unscrupulous retailers and assemblers that sometimes tend to misguide users,” in the words of company officials.

The website is Samsung’s first step towards its new positioning as an IT essentials company considering the fact that Samsung’s IT product portfolio today offers 70 percent of the value of a standard PC. It has a network of 6,000 channel partners which provide support and through which the desired products can be routed.

Samsung’s IT products include color monitors, hard disk drives, optical disk drives, semiconductors and printers. Samsung India which was established as a subsidiary six months ago has clocked in a turnover of Rs 425 crore during the period. The company is now targeting a turnover of Rs 800 crore during its first year of operation.

With a marketshare of 25 percent in the monitors market, Samsung accounts for 22 percent marketshare in the hard disk drive segment according to IDC estimates for the second quarter. The company hopes to better its performance in the third quarter by increasing the hard disk drives marketshare in the third quarter. Samsung is the only company to provide a guarantee of three years for its HDDs and the only one in the country to provide local support to its HDD products, said KS Kim, MD, Samsung India.

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