Samsung eyes 12% marketshare in notebooks

Having earned a leading position in the display market and smartphones, South Korean electronics firm Samsung is now aiming to capture 12% marketshare in the notebook and netbook PCs segment. Currently, Samsung holds 8% marketshare in both netbook and notebook markets. Hence, to further strengthen this category, Samsung has introduced its Series 5 ultra notebook.

Speaking on the sideline of the launch of ultra notebook, Ranjit Yadav, country head, mobile and IT, Samsung said, "Netbook and notebook PCs are growth engines for our IT business in India. This is the first full year that we are selling these products in the Indian market and we are very satisfied with the consumer acceptance that we have received so far. Our ultra notebook will be available through our retail and IT channel by end of this week."

When asked about how do you position your ultrabook in the market Uday Bhat, director, IT solution business, Samsung India commented, "We have 4 existing series of notebooks, starting from series 3 for entry level notebooks to Series 5 (ultra notebook), Series 7 and Series 9 (premium notebook). Retail is our strong strength and with ultrabook, we will further enhance our retail experience for our customers."

Presently 25% of Samsung revenue comes from company owned exclusive stores like Samsung Digital Plaza, Smartphones Cafes, Samsung IT stores, which are 400 in count, and rest 75% revenue comes from branded retail stores.

Samsung has 30 models in its 'NotePC' range in the price range between Rs 14,990 to Rs 1 lakh. On retail expansion front, Yadav said that the company will have over 200 exclusive stores by the end of this year.