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Salora International forays into mobile business

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DQW Bureau
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face="Times New Roman, serif">Salora
International, one of leading and trusted players in the Indian
consumer electronics industry, is foraying into the mobile handset
market with the launch of its SM501 and SM401 models. To utilize the
well established manufacturing and distribution network of Salora
International Limited, these mobile handsets will be marketed under
the Salora brand. In its fi rst phase, Salora plans to launch the
mobile phones in the eastern India, Delhi-NCR, Jammu & Kashmir,
Himachal Pradesh and Punjab, through its vast network of
distributors. All Salora mobile handsets adhere to international
quality standards and are supported by Salora's wide service
network 'silcare' of 152 service points in 127 cities across the
country. The newly launched phones SM501 will cost Rs 2,999 and SM401
will cost Rs 2,499. These mobile handsets come with a wide range of
high quality features and applications. While SM501 comes in striking
colors of black and red, SM401 have soothing colors of light green
and blue.

face="Times New Roman, serif">Along
with the most widely used English and Hindi languages in mobile
phones, both
phones allow users to operate in regional languages, like Bengali.
The new Salora handsets feature amazingly loud sound and cutting edge
style. The K series amplifier technology gives users an incredible
audio clarity that has been never heard before. Targeted at
multimedia lovers, SM501 comes with touch screen facility, which is
something that is an out of the ordinary kind of thing, allowing
users to work much more effectively. This feature makes it fairly
effortless to use it with either fingers or stylus. Screen size is
amazing and large enough to provide the real taste of touch screen.

face="Times New Roman, serif">The
handset also comes with a 3.5mm adaptor that fi t regular earphones,
headphones and portable speakers. Both the models have the design of
a bar phone and come with an easily manageable Dual SIM feature that
allows users to operate two SIM cards in one phone flexibly. They
allow easy access to either card, so that the user can access two
separate phone numbers and make calls under the most optimal calling
plan. The 1.3 MP Camera with Flash & Zoom facility helps users to
click pictures better in lower light and hare with friends right
away. The other main attraction of these sleek handsets is that they
help users to stay connected with their family, friends and all other
near and dear ones with quick access social networking. Speaking on
the occasion of launch Gopal Jiwarajka, MD, Salora International.
Said “Salora International is a leader in innovation and pioneering
technology in the audio, video & telecom industry for last 35
years. This technical competence is now being incorporated by us in
the Salora range of mobile phones. Its audio technology has led to an
incredible sound performance with high quality K class
amplifier.These ranges of mobile phones will give users a complete
multimedia experience like never before.”

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